Bourn Hall Fertility Clinic
Healthcare Photography for a Brand Refresh & Image Library
Client
Bourn Hall Fertility Clinic
Commissioned via Medico Digital
The Brief
Medico Digital, a healthcare marketing agency, approached me to create a new brand image library for Bourn Hall Fertility Clinic as part of a wider brand refresh and website redevelopment.
Bourn Hall is an established fertility clinic offering IVF and related treatments, and the brief required imagery that felt reassuring, professional and human, while accurately representing the clinical expertise and environments patients encounter.
The photography needed to work across a new website and wider marketing materials, with consistency across multiple clinic locations.
The Approach
Given the sensitive nature of fertility treatment, the focus throughout the project was on working discreetly, respectfully and collaboratively, ensuring both staff and patients felt comfortable and supported during the shoot.
We photographed across a number of Bourn Hall clinic locations, capturing a balance of:
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Clean, modern clinical environments
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Calm, welcoming patient interactions
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Specialist scientific work carried out behind the scenes
Careful planning allowed us to work efficiently within active clinics, minimising disruption while capturing authentic moments and accurate representations of day-to-day practice.
The Photography
The image library covered a broad range of subjects to support Bourn Hall’s communications and patient journey, including:
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Clinic exteriors and interiors across multiple locations
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Staff headshots and workplace portraits
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Doctors, nurses and support teams at work
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Scientists working in laboratories, including processes such as egg freezing and artificial insemination
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Consultations between patients and clinicians, photographed in a calm, reassuring manner
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Workspaces, equipment and treatment environments
The visual style was kept clean, natural and unobtrusive, balancing clinical accuracy with warmth and approachability — essential for healthcare and fertility-related communications.
The Outcome
The final photography provided Medico Digital and Bourn Hall with a comprehensive, flexible image library that could be used consistently across:
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A redesigned website
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Marketing and patient information materials
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Ongoing digital and print communications
By showing real staff, real environments and genuine interactions, the imagery helps build trust, reflect expertise and support patients at what is often a very personal and emotional stage of their lives.
Credits
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Client: Bourn Hall Fertility Clinic
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Agency: Medico Digital
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Photography: Ben Davis Photography
