St Michael’s Preparatory School, Kent
Ongoing School Photography for Marketing & Admissions
Client
St Michael’s Preparatory School, Kent
The Brief
St Michael’s Preparatory School has been working with me for several years to create a consistent, up-to-date image library to support the school’s marketing and admissions activity.
The photography is used across the school website, prospectus and wider marketing materials, helping present an accurate, engaging picture of life at the school to prospective families.
Rather than a one-off commission, the brief focuses on building an active, evolving set of images that reflect the school as it is now.
The Approach
I typically visit St Michael’s twice each year, allowing time to refresh imagery, capture seasonal changes and document new activities, pupils and facilities.
This regular schedule ensures the school always has:
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Current, relevant photography
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A consistent visual style
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Images that reflect day-to-day school life rather than staged moments
By working with the school over time, staff and pupils are familiar with my approach, allowing for natural, relaxed photography that fits comfortably into the school day.
The Photography
Across each visit, the photography focuses on a broad range of subjects, including:
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Pupils engaged in lessons and classroom activities
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Sports, outdoor learning and co-curricular activities
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Pastoral moments and interactions between pupils and staff
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Facilities, learning spaces and school grounds
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Group photography and key moments throughout the academic year
The emphasis is always on capturing genuine, active moments that reflect the school’s values, environment and community.
The Outcome
The ongoing photography programme provides St Michael’s Preparatory School with a strong, flexible image library that supports:
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Admissions and open day marketing
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Website updates
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Prospectus design
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Ongoing communications with prospective families
By refreshing the imagery regularly, the school can present a current, authentic view of school life, helping families make informed decisions.
Credits
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Client: St Michael’s Preparatory School, Kent
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Photography: Ben Davis Photography
